I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

Two items of news stand out for me this morning and give us a brief glimpse of a possible future in the delivery of dentistry. Item #1 –...

Price-shoppers. Tyre-kickers. Bargain-hunters. Time-wasters. All people to be avoided if you want to build a profitable business. They...

Sometimes, it can be a good idea to remind ourselves of the obvious and then ask “how does the obvious happen?” There are three obvious...

I’m working on a new project that has emerged (as these things normally do) out of conversations with clients and observation. What would...

The treatment planning experience for the patient nowadays has to be visual if you want to maintain a consistently good conversion rate...

There can’t be many of you who haven’t succumbed in recent days to the opportunity of a sneaky peek at what you might look like when you...

Let me start this post backwards by telling you that, for a one-time investment of £260 (or the equivalent in your own currency) you can...

According to the latest statistical evidence, here are the world’s most popular brands It is astonishing that Coca-Cola is still there...

Some important things to understand. Point One Let’s assume two kinds of healthcare consumer. The first group are looking for the lowest...

Before contacting you I read all of your lovely reviews My clients are hearing that from patients every week nowadays. I’m not sure who...

There has been much controversy over the last 24 hours after a Sydney, Australia estate agent broadcast a video on Twitter to sell a...

There are three steps to follow in building your marketing strategy. Audience Your audience starts with existing patients who regularly...

Given the choice between continuing her academic studies at university and getting into the workplace, Ali began her working life on the...

New patients often read your reviews before they make contact with you. Strangers will read your Google Reviews. Friends of friends will...

Friday’s Dublin workshop was the third in a series for a group of 7 independent orthodontic practices who have “clubbed together” to do...

What’s actually going on in your practice when it comes to internal marketing and new patient conversion? Here’s what your internal...

An interesting conversation this week with a 57-year old dentist who is opening a new private squat in his post code, having sold an...

Last July I attended the Stars of Dentistry conference and listened to an American dentist reveal to the London audience that 100...

When you are marketing, it’s important to understand exactly what type of marketing you are doing: Direct marketing – talking to...