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Why even the best practices are only getting 2 out of 3 steps right with their internal marketing
Initially, it seemed there were two phases to getting dental practices focused on internal human interest marketing (and weaning them off...
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THINKING BUSINESS
a blog by Chris Barrow
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Chris Barrow
Nov 28, 2017
How to increase your profits by 50% in one year – by slowing down
For once, I’m going to refrain from naming the client I’m referring to in this post, to respect their confidentiality. However, I have to...
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Chris Barrow
Sep 11, 2017
Are you ready to attend church tomorrow?
Monday morning at Manchester Airport’s Terminal 3, along with a host of laptop, tablet and smartphone users, all re-connecting. Tomorrow,...
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Chris Barrow
Aug 31, 2017
Why ARKit and ARCore are going to change our lives – watch out!
We are about to become involuntary participants in a technological revolution that will influence not only our economics but also our...
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Chris Barrow
Jul 19, 2017
Lessons from a day in Cirencester (a riff on enthusiastic nurses and asking for more business)
Let me share with you a couple of lessons from yesterday. Firstly, I want to thank Emma and Mikaela, dental nurses from Cirencester...
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Chris Barrow
Jun 19, 2017
Augmented reality in digital smile design
Attending and speaking at ICDE2017 on Friday/Saturday was a real feast for the mind. The folks at Ivoclar Vivadent put on an impressive...
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Chris Barrow
Jun 16, 2017
Why tweaking Skype and Twitter is too little, too late and what that means for all of us
Interesting to note that: Skype has been redesigned from the ground up and a new version will be rolled out over the months ahead,...
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Chris Barrow
Jun 7, 2017
Independent Practice Marketing in the Digital Age
I’m very much looking forward to speaking at ICDE2017 in Leicester on 16/17 June and the good folks at Dental Practice Magazine kindly...
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Chris Barrow
May 12, 2017
Why the mathematical “Rule of 72” is now important in implant dentistry
The news from Dentistry magazine and Persistence Market Research that the global dental implant market will grow by 9.7% per annum...
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Chris Barrow
May 3, 2017
Why digital dentistry is good for business
Henry Schein’s 6th Digital Symposium will be taking place on Friday this week in London and the host/speakers will be extolling the...
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Chris Barrow
Apr 10, 2017
Probably the most beautiful dental clinic I have ever visited
It would be churlish of me not to publicly thank Violeta Claus for an extraordinary weekend in Luxembourg and for her generous...
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Chris Barrow
Mar 17, 2017
ICDE 2017
Buzzing about joining the impressive speaker list for this event, which promises to be one of the most innovative and interesting of the...
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Chris Barrow
Dec 5, 2016
The Forum for Independent Dental Entrepreneurs
On Saturday at one of my favourite London CPD venues Seminars at 38 I attended the inaugural meeting of FIDES. A total of 16 in actual...
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Chris Barrow
Dec 1, 2016
A beautiful new dental marketing video
My congratulations to Dr David Roze in Dubai and to my friend Karl Taylor-Knight for creating this wonderful video that beautifully...
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Chris Barrow
Oct 12, 2016
The ROI on digital dentistry
Nobody is going to agree to an investment of £60,000+ into digital dentistry without carefully considering the financial consequences....
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Chris Barrow
Oct 6, 2016
BDIA 2016
20 years ago I walked into my first Showcase at Birmingham NEC, spent the day wandering around, met one person I knew (Jeff Caddick,...
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Chris Barrow
Dec 10, 2015
If YOU won the Lottery…..
What would you do if you won the lottery? Superficially you might give some thought to expensive toys, luxuries and destinations. To...
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Chris Barrow
Oct 14, 2015
Demystifying Digital
I’m delighted to be included in the Digital supplement to the latest issue of Dentistry magazine – and the guest contributors have made...
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