top of page
.png)
THINKING BUSINESS
a blog by Chris Barrow
Search
Chris Barrow
May 31, 2017
How on earth can you find out whether your marketing is working or not?
The answer to the question depends on what type of marketing you are doing: External marketing – shouting at strangers either in print,...
3 views0 comments
Chris Barrow
May 16, 2017
What to do when your team don’t want to get involved with internal marketing
The challenge of external marketing is to invest your money in an agency, a consultant or their system and then wait, in the hope that...
3 views0 comments
Chris Barrow
May 8, 2017
The 2 choices you now have to make in marketing – and you won’t like either of them
Marketing is getting simpler – because the world is getting noisier. To paraphrase Seth Godin, you either have to: SHOUT louder than the...
4 views0 comments
Chris Barrow
Apr 27, 2017
What implant dentists can learn from an award-winning audiologist
A fascinating dinner in Harpenden last night with European and UK Audiologist of the Year, Robert Bieny, founder of Hearing Healthcare...
10 views0 comments
Chris Barrow
Apr 6, 2017
80/15/5 – the formula that has to govern your marketing content if you want to be noticed by t
Let me get straight to the point: 80% human interest stories about the patients whose lives you have changed for the better 15% human...
11 views0 comments
Chris Barrow
Mar 30, 2017
On excellence and what that means
Your brand standard is excellence. Here’s a little lunch and learn for you to try as soon as you can. Ask everyone in your team to define...
2 views0 comments
Chris Barrow
Mar 29, 2017
Why my job (and yours) is to restore happiness
I’ve frequently commented that people don’t contact me because they are happy. So when the emails arrive, what is motivating the enquiry?...
7 views0 comments
Chris Barrow
Mar 28, 2017
Presenting to a tough audience
I’m reminded, here in Ireland, that there are some people (patients) from Hale and Hampstead who choose to wear their money on the...
8 views0 comments
Chris Barrow
Mar 13, 2017
Selfie
The Empty Quarter is the largest uninhabited desert area in the world, 2/5th of which is in Oman, 1,000km of gravel flats and dunes...
2 views0 comments
Chris Barrow
Jan 13, 2017
The One Dish
Seth Godin talks about a restaurant that serves “the one dish that people would drive across town to buy.” What’s your “one dish?” Please...
2 views0 comments
Chris Barrow
Jan 11, 2017
Why it’s important to understand LTV
What exactly is the economic value of a patient in your practice? In business that’s called the LTV – lifetime value. Let’s take the...
3 views0 comments
Chris Barrow
Jan 10, 2017
Becoming a Principal Trusted Advisor
I want you to suspend your disbelief for the next few minutes and take part in a mental exercise with me. think of your top 5 patients...
2 views0 comments
Chris Barrow
Jan 9, 2017
Gregarious
Seeking and enjoying the company of others : sociable It does seem rather logical that anybody working in a customer/patient facing...
2 views0 comments
Chris Barrow
Dec 20, 2016
The Money
Yesterday I talked about The Message and The Method. Today let’s talk about The Money – how you spend your marketing budget (you do have...
2 views0 comments
Chris Barrow
Dec 19, 2016
The Message and The Method
Two questions to ask yourself. Question 1 – what is our message? It is no longer adequate to answer “our message is that we are...
3 views0 comments
Chris Barrow
Nov 28, 2016
Back to Black
Eight days off the grid and 301 emails waiting for me when I sat down in The Bunker yesterday (Sunday) morning. Cue violin….. As a sole...
2 views0 comments
Chris Barrow
Nov 8, 2016
The power of apathy
Brexit happened because apathetic Millennials couldn’t be bothered voting for us to stay in Europe. If Trump wins, it will be because...
4 views0 comments
Chris Barrow
Nov 4, 2016
Human Interest Marketing – Part 10
The morning huddle. At worst – there is no morning huddle: we all start at different times we cannot get everybody to arrive at the same...
2 views0 comments
Chris Barrow
Nov 3, 2016
Human Interest Marketing – Part 9
A critical moment in Human Interest Marketing is when the patient has reached the end of a course of cosmetic treatment and are about to...
0 views0 comments
Chris Barrow
Nov 2, 2016
Human Interest Marketing – Part 8
Here’s where I am going to suggest that the flagship of the fleet in your marketing collateral is your monthly email newsletter. Yes –...
1 view0 comments
bottom of page