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Thinking Business
a blog by Chris Barrow
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Chris Barrow
Jan 5, 20102 min read
Marmite
Marmite, liver and onions, Jed-ward. There is a “love it” camp and a “hate it” camp – there is no “on the fence” camp. And that’s why...
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Chris Barrow
Jan 2, 20101 min read
Knock ’em Dead
What’s your offer? As I mention in this morning’s ezine, there is likely to be a consumer spending cut over the first quarter of 2010....
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Chris Barrow
Dec 4, 20091 min read
How on earth do you compete with the iPhone?
Its an interesting metaphor for all of us in business. Every now and then a product or service comes along that “steals the market”....
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Chris Barrow
Dec 2, 20091 min read
Proper marketing, a KEDO and a branded experience
Vouchers are valid for a year, fully transferable and will be posted free of charge. All orders received before 4pm will be posted the...
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Chris Barrow
Nov 6, 20091 min read
Marketing workshop
CLICK HERE to see an interesting set of photographs taken by Les Jones at the Practice Plan marketing workshop in Edinburgh last...
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Chris Barrow
Nov 5, 20091 min read
Marketing never stops
A marketing mindset is necessary to survive and prosper in the current economy. No opportunity is missed to take advantage of the old...
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Chris Barrow
Nov 3, 20091 min read
In the studio
I was in a full production TV studio last night, from 20:30 to 23:00, filming the first module of a marketing workshop. Excited? You...
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Chris Barrow
Oct 21, 20092 min read
Members only
At Ashby Dental in Wetherby, membership of the practice is not compulsory – yet. I am becoming more of an advocate of the “members only”...
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Chris Barrow
Oct 16, 20091 min read
CACCU
Remember CACCU? The term I used to describe “cheap as chips check ups”. My last ezine mentioned that Sainsbury were in the CACCU market...
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Chris Barrow
Sep 16, 20092 min read
Customer Service
Liker many others. I was pretty unimpressed with the options O2 offered to upgrade to the new IPhone 3Gs – assuming that us “early...
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Chris Barrow
Sep 5, 20091 min read
I paid £4.75 for a coffee – or did I?
The setting was the Hilton Bristol yesterday morning. Well, the answer is “yes and no”. Yes because: I have a small bucket of...
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Chris Barrow
Aug 13, 20092 min read
Optical Express and CRM
I have to admit to being astonished. Here’s the time-line. 18:00 casually click on Facebook advert from Optical Express, offering free...
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Chris Barrow
Aug 8, 20091 min read
Bing
Another example of BOP marketing (bold, outrageous, provocative). Microsoft announce a global competition for a jingle announcing their...
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Chris Barrow
Aug 5, 20091 min read
The Woman in the Red Dress
Marketing. It’s about getting noticed. And I’m indebted to David Peters and his new branding agency “Red Dress” for reminding me that...
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Chris Barrow
Aug 1, 20091 min read
Remark-able envelopes
This from Afshin, Bita and the team at College Street Dental Practice in Petersfield, Hampshire. If you are going to send something by...
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Chris Barrow
Jul 23, 20091 min read
The 3-minute sale
History ‘and another thing“ Shopping List Reflection Capability Statement The Difference Your Investment Call For Action History ”tell...
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Chris Barrow
Jul 22, 20091 min read
Visibility and the power of positive thinking
Three examples here from yesterday. The first is a dental practice in Muswell Hill, North East London, who clearly still believe that...
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Chris Barrow
Jul 17, 20091 min read
What people are really looking for on Google
Simon Alison at Coffee House Digital is the search engine optimiser and web consultant for one of my top clients, Elmsleigh House Dental...
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Chris Barrow
Jul 14, 20093 min read
Whinge
I’m getting a bit bored with consultants turning up in dentistry and announcing that they are going to save the profession in some way,...
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Chris Barrow
Feb 28, 20091 min read
Fooco and internet marketing
Here’s an interesting 3:28 video of Hilton Freund from Fooco talking about the rise and rise of internet marketing for dental practices –...
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