Reading reviews is now an essential stepping stone in the research and discovery process undertaken by potential new patients, whether...

Full credit to Emirates for knowing how to deliver a customer service experience. I arrived in Johannesburg at 16:25 local time yesterday...

The monthly email patient newsletter isn’t an optional marketing activity that you might get around to if anybody can find the time. The...

There are three steps to follow in building your marketing strategy. Audience Your audience starts with existing patients who regularly...

Given the choice between continuing her academic studies at university and getting into the workplace, Ali began her working life on the...

So far we have looked at: responsible use of social media (public and private groups) your web site as seen by patients your web site as...

Unless you have been living in a cave, you’ll know about Colin Campbell’s BLOG – you may also be aware of his podcast Incisive:Decisive....

Yesterday I spelled out the key components for a web site that patients will want to look around after they have been referred. Today,...

On the home page you are going to have to make it clear that there are two pathways for visitors: For Patients For Dentists Today I want...

In any conversation with a patient there are two issues that must be covered: acknowledging what the patient wants; identifying what the...

Return on Investment Do you remember the days when we would ask “what’s the ROI on this?” We invested some money in an advertising or...

New patients often read your reviews before they make contact with you. Strangers will read your Google Reviews. Friends of friends will...

There are some questions asked so frequently that this blog becomes a way of creating a permanent record so that I can direct folks to...

PRICE One of those random coincidences that occur in life (and have us wondering whether we are watched over) has been three clients, far...

A simple enough question this morning: “Have you added a Facebook Messenger facility to the home page of your web site?” The technology...

Friday’s Dublin workshop was the third in a series for a group of 7 independent orthodontic practices who have “clubbed together” to do...

My three weeks at home are complete and I’ll be on the 18:23 to Euston this evening in preparation for the first Extreme Business...

Let me explain the aims and objectives of the retreat. I personally take time out every spring/summer to plan the following calendar...

What’s actually going on in your practice when it comes to internal marketing and new patient conversion? Here’s what your internal...

An interesting conversation this week with a 57-year old dentist who is opening a new private squat in his post code, having sold an...