I’m delighted that this event is going ahead from Friday 29th September to Sunday 1st October 2017. Those attending are going to benefit...

There’s a great comedy moment in the new Justice League movie where Bruce Wayne (Batman) is asked “so what’s your super power?” He...

My recent wet weekend at Kendal Calling (music, beer, mud) may have been washed out (along with a number of other British music...

One of the benefits of spending 4 days a week on the road is the opportunity to spot trends very early. Here’s a trend that has exploded...

Let me share with you a couple of lessons from yesterday. Firstly, I want to thank Emma and Mikaela, dental nurses from Cirencester...

As a committed member of the innovation tribe, I downloaded the beta versions of macOS High Sierra and iOS 11 over the weekend (just in...

“Marketing” is misunderstood and it’s costing you money. Marketing is not Advertising. Advertising – telling strangers how clever you are...

There is little point in advertising a list of your capabilities to the public. Most of them don’t care: how experienced your clinicians...

A lovely message from Facebook this morning to thank me for being one of their community of 2 billion members worldwide. I’m arranging...

An interesting reminder during a prospect telephone call yesterday that not everybody knows how well known we think we are. Just like...

There is never a week goes by that I’m not asked how to measure the Return on Investment (ROI) from digital and direct advertising. At...

In order to create share-worthy marketing collateral for your business, follow these basic rules: Decide on your channels Facebook...

The answer to the question depends on what type of marketing you are doing: External marketing – shouting at strangers either in print,...

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

The challenge of external marketing is to invest your money in an agency, a consultant or their system and then wait, in the hope that...

But before that – CB here – I’m frequently contacted by people who have products and services to sell to my clients. For over 20 years I...

Marketing is getting simpler – because the world is getting noisier. To paraphrase Seth Godin, you either have to: SHOUT louder than the...

That’s 14/15/16 September 2017 in Manchester. http://www.bos.org.uk/BOC-Manchester-2017

A fascinating dinner in Harpenden last night with European and UK Audiologist of the Year, Robert Bieny, founder of Hearing Healthcare...

Last Autumn Google announced that they would be pulling in other platform reviews into their organic search and this is now beginning to...