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How to personalise your website and attract more patients! A Guest Blog by Jordan Beynon at Dental F
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...
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THINKING BUSINESS
a blog by Chris Barrow
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Chris Barrow
Nov 14, 2019
A Guest Blog from Terry Quinlan at Pilot Media – Why invest in Video Marketing?
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...
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Chris Barrow
Oct 29, 2019
A simple but brilliant idea to share patient testimonials
Here’s a great idea from the team at Berwick Smile Dental Care in the Scottish borders. Instead (or as well as) handing prospects and...
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Chris Barrow
Oct 15, 2019
How long do people spend on your web site? I want to know.
I may have spotted a new benchmark in dentistry. It’s the average amount of time that visitors spend on your web site. Making it a habit...
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Chris Barrow
Aug 28, 2019
Tiwari Watson Dental Care – just doing it
Sometimes a client just quietly beavers away at the internal marketing tactics that I rattle on about and they GTD (get things done)....
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Chris Barrow
Aug 19, 2019
Why you should never spend more than £10,000 per annum on marketing if you want your business to gro
I’m working on a new project that has emerged (as these things normally do) out of conversations with clients and observation. What would...
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Chris Barrow
Aug 13, 2019
Smiirl – an engaging way to engage your patients on social media
A week last Monday I visited the beautiful North Sydney Dental Practice to say hello to the team and re-acquaint myself with Cigdem, Ben...
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Chris Barrow
Aug 7, 2019
The Power of a Bad Review – a guest post from Suzanne Stolberg
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...
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Chris Barrow
Jul 31, 2019
10 steps that the top 5% of practices use to massively improve their new patient conversion rate and
The treatment planning experience for the patient nowadays has to be visual if you want to maintain a consistently good conversion rate...
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Chris Barrow
Jul 30, 2019
What the “FaceApp” phenomenon tells us about today’s dental patients
There can’t be many of you who haven’t succumbed in recent days to the opportunity of a sneaky peek at what you might look like when you...
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Chris Barrow
Jul 15, 2019
The 05:00 am Club
First morning back in the 05:00 am Club after an astonishing Sunday watching simultaneous tennis and cricket. Back to my early-morning...
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Chris Barrow
Jun 13, 2019
Every patient is an influencer
There’s a lot of talk nowadays about “social media influencers”; those people who have so many followers on Instagram and other channels...
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Chris Barrow
Jun 7, 2019
The Complete Marketing Course – everything you and your team need to know in one place –
Let me start this post backwards by telling you that, for a one-time investment of £260 (or the equivalent in your own currency) you can...
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Chris Barrow
Jun 6, 2019
A simple technique to encourage patient reviews
I’ve written before about the increasing importance of building those online patient reviews on Facebook and Google. To satisfy the...
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Chris Barrow
May 17, 2019
The case for “the selfie” – but can we stop calling it that please?
You should be grateful for the selfie. The fact that we are now uploading over 3 billion photos PER DAY to the cloud has changed...
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Chris Barrow
May 8, 2019
Revenge or reward – which do you deserve?
Last week I wrote about the growing importance of reviews in the new patient research process – in summary, more patients are now reading...
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Chris Barrow
May 1, 2019
The growing importance of patient reviews
Before contacting you I read all of your lovely reviews My clients are hearing that from patients every week nowadays. I’m not sure who...
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Chris Barrow
Apr 26, 2019
Are you taking the Populist or Expert Approach in business?
A couple of approaches to business for you to think about today. The Populist Approach Figure out what is selling like hot cakes and jump...
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Chris Barrow
Apr 24, 2019
Half-empty or half-full? A beginners guide to the rest of today.
Here’s a list of reasons why you could give up, throw the towel in, sell up and go: The threat of litigation; The burden of compliance;...
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Chris Barrow
Apr 9, 2019
How to respond to a negative online review
Reading reviews is now an essential stepping stone in the research and discovery process undertaken by potential new patients, whether...
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