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Thinking Business
a blog by Chris Barrow
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Chris Barrow
Apr 24, 20181 min read
On creativity and the best time to dig a well
You don’t dig a well in a drought because there’s a good chance that you will too late. You dig a well when it’s raining. You don’t slow...
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Chris Barrow
Apr 19, 20181 min read
How a 30-year old Italian clinic embraced patient video testimonials in just 16 days
I’ve recently started working with a 30-year old, 13-chair practice in central Milan, Italy, confusingly (for some readers) named Adec...
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Chris Barrow
Apr 17, 20182 min read
Feeling the pulse – what my clients told me yesterday
Extreme Business 2018 London workshop done and my 47 delegates are sent home with spreadsheets, handouts and their heads buzzing with...
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Chris Barrow
Apr 11, 20181 min read
Healthcare is a long game – you had better get used to it
Please don’t contact me if you want to grow a patient base quickly. I know how some people do that. They throw money at the problem. What...
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Chris Barrow
Apr 3, 20182 min read
You thought you had a time management problem? Now there is something even more challenging.
For many of us, this will be the first full day back at work after the Easter break, beginning Q2 of 2018. Over the 4-day weekend I spent...
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Chris Barrow
Mar 13, 20182 min read
Baby Boomers, Technology and getting attention
Technically, the term “baby boomers” is used to describe those of us born between 1947 and 1957 (there’s me – right in the middle at...
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Chris Barrow
Jan 31, 20182 min read
Bananadrama – why the steps to success in marketing have to be taken carefully
In the mid-19th century, a man named Carl B. Frank began importing Panamanian bananas to New York City. The fruit quickly became a...
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Chris Barrow
Jan 29, 20182 min read
Just in case you were thinking that social media might not catch on
This latest chart from Statista really brings home the impact that social media is having on all of our lives. Let’s remind ourselves...
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Chris Barrow
Jan 12, 20181 min read
Using You Tube to promote your practice to dentists and patients
My first question this morning is whether it would be useful to have 80 minutes of Chris Barrow, live and uncut, talking about: tips for...
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Chris Barrow
Dec 19, 20172 min read
How Facebook dominates UK social media usage and what you have to do every day
In the UK alone, there are 42 million of us accessing Facebook every day and the majority via a mobile device. To understand just how...
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Chris Barrow
Dec 8, 20173 min read
What a former Chinese premier teaches us about marketing ROI
Back in the day, I spent 25 years in financial services, ultimately becoming one of Britain’s first fee-based financial planners. When it...
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Chris Barrow
Oct 25, 20173 min read
Why you need editors and reporters in your dental practice
One of the more common mistakes I’m coming across in independent dentistry is the internal or external appointment of a person with the...
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Chris Barrow
Oct 20, 20173 min read
BDIA Showcase gossip – day 1 – Thursday 19th October
Certainly a great looking show, even if we have been relegated to Hall 3 as the members of The Motorhome and Caravan Show gather for the...
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Chris Barrow
Oct 10, 20171 min read
30 Instagram posts this morning – did any capture my attention?
our new practice logo me in the pub with my mates me on a dental course my patient’s new lips my patient’s before and after full face my...
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Chris Barrow
Oct 9, 20172 min read
The inexorable rise of Instagram and how to get the best out of your social media activity
At the beginning of 2017, pundits estimated that 31 million people in the UK had Facebook profiles, of which around 75% visit them every...
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Chris Barrow
Oct 6, 20171 min read
Free download – The End of Treatment Protocol – a 5-step reminder
The main purpose of a daily huddle is to identify those patients coming to the end of a course of (probably cosmetic) treatment (EOT) and...
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Chris Barrow
Oct 4, 20172 min read
The power of a good testimonial and what happens when you switch the PPC off
“CB is my coach because his experience and advice combined with him holding you accountable drives you to be the best you can be in the...
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Chris Barrow
Oct 3, 20173 min read
How to get your end of treatment protocol embedded as a successful habit
Once upon a time, I was visiting a dental practice whilst one of their patients left the building at the conclusion of his Invisalign...
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Chris Barrow
Aug 31, 20172 min read
Why ARKit and ARCore are going to change our lives – watch out!
We are about to become involuntary participants in a technological revolution that will influence not only our economics but also our...
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Chris Barrow
Jul 24, 20173 min read
Here’s an easy way to get your team engaged in social media marketing
One of the benefits of spending 4 days a week on the road is the opportunity to spot trends very early. Here’s a trend that has exploded...
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