I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

I may have spotted a new benchmark in dentistry. It’s the average amount of time that visitors spend on your web site. Making it a habit...

Sometimes a client just quietly beavers away at the internal marketing tactics that I rattle on about and they GTD (get things done)....

We launched The Extreme Business Club (our online training platform) on 1st April 2019 and, after three months over 100 people are...

I was going to make the official announcement on Monday – but I cannot wait. This afternoon our brand new web site was quietly launched...

Let me start this post backwards by telling you that, for a one-time investment of £260 (or the equivalent in your own currency) you can...

Some important things to understand. Point One Let’s assume two kinds of healthcare consumer. The first group are looking for the lowest...

There are three steps to follow in building your marketing strategy. Audience Your audience starts with existing patients who regularly...

So far we have looked at: responsible use of social media (public and private groups) your web site as seen by patients your web site as...

On the home page you are going to have to make it clear that there are two pathways for visitors: For Patients For Dentists Today I want...

A simple enough question this morning: “Have you added a Facebook Messenger facility to the home page of your web site?” The technology...

Friday’s Dublin workshop was the third in a series for a group of 7 independent orthodontic practices who have “clubbed together” to do...

What exactly do you believe in – and how would I know? Last weekend Annie and I visited the The Trafford Centre to help her search for...

Behind all the negative press on data security, the social media platforms owned by Mark Zuckerberg continue their influence in our day...

It’s rare that I single out individual practices for praise in this blog but I feel compelled so to do after my visit to Chichester...

There are two essential questions that you must ask about any marketing collateral created by your team: does it have REACH? does it have...

My calendar is completely clear today – a rare event indeed. Have you ever had one of those days where you have so much time to yourself...

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

It’s GDPR Day! After 10 days of deleting the increasingly desperate emails from all and sundry begging us to re-subscribe to their...