Mubbasher Khanzada 22 May 2018 At the The Dentistry Show and BDA event last week, I had a fascinating conversation with dental business...

Practice Plan Workshop #9 in Cambridge yesterday and we are still seeing the following: less than 10% of practices have a full-time TCO;...

Initially, it seemed there were two phases to getting dental practices focused on internal human interest marketing (and weaning them off...

There is never a week goes by that I’m not asked how to measure the Return on Investment (ROI) from digital and direct advertising. At...

In recent weeks I have rediscovered an enthusiasm that dates back to the 1980’s – for creating what used to be called “sales aids” and...

It is always worth a monthly check on Google Analytics to discover what the visitors to your web site were searching for when they began...

Old school question: Q – “So how did you find us?” A – “I had a look at your web site.” So the marketing team record this as an internet...

The new web site is live at www.coachbarrow.com and, whilst we are still snagging the site as we go along, I welcome you to the latest...

Potential new patients are finding your web site from organic search, by clicking on adverts, via shared social posts, linking from...

I was delighted to be asked to open the Spring Meeting of the OSG on Saturday and impressed with the turn-out in London’s Regents Park...

It seems that hardly a week goes by without someone emailing me with a request to comment on a proposed new web site. Most of my feedback...

Forget privacy. A web site that is pixellated is noting your digital footprint when you visit and following you around afterwards to...

Chatting with one of my oldest friends yesterday, Alan Rae, a Glaswegian now living in the USA and running a fascinating business called...

It used to be that your website was an online patient information leaflet. Then it became an online shop window. Recently, websites have...

Every now and then I see a new dental web site that ticks many of the boxes in terms of attracting new patient enquiries. Bearing in mind...

With permission I reproduce here a section of the Google Analytics report for Ashby Dental in Wetherby, Yorkshire. Take a look at the...

Hi Chris, Could you give me an idea what the industry average is for unique visitors to a dental website? I have nothing to compare ours...

Saddened this morning, when I’m forwarded a fellow professionals newsletter that professes opinions prompted by an alleged question from...

Click on the link below to watch a 10-minute video of my critique of the brand and dental web site created by Lubna Alam-Orths at...

It can be difficult to get excited about a new dental web site – the formula is becoming well established. the funky name and logo the...