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THINKING BUSINESS
a blog by Chris Barrow
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Chris Barrow
May 24, 2018
GDPR and small business – why not just ignore it? – a conversation at The Dentistry Show
Mubbasher Khanzada 22 May 2018 At the The Dentistry Show and BDA event last week, I had a fascinating conversation with dental business...
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Chris Barrow
Dec 6, 2017
Time for TCO’s and USP’s – making the most of what makes you special
Practice Plan Workshop #9 in Cambridge yesterday and we are still seeing the following: less than 10% of practices have a full-time TCO;...
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Chris Barrow
Nov 30, 2017
Why even the best practices are only getting 2 out of 3 steps right with their internal marketing
Initially, it seemed there were two phases to getting dental practices focused on internal human interest marketing (and weaning them off...
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Chris Barrow
Jun 28, 2017
Why measuring the ROI on your advertising is much harder than you think
There is never a week goes by that I’m not asked how to measure the Return on Investment (ROI) from digital and direct advertising. At...
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Chris Barrow
Jun 27, 2017
A new and free resource on the Coach Barrow web site
In recent weeks I have rediscovered an enthusiasm that dates back to the 1980’s – for creating what used to be called “sales aids” and...
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Chris Barrow
Oct 11, 2016
What are they searching for?
It is always worth a monthly check on Google Analytics to discover what the visitors to your web site were searching for when they began...
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Chris Barrow
Sep 28, 2016
Asking the right questions
Old school question: Q – “So how did you find us?” A – “I had a look at your web site.” So the marketing team record this as an internet...
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Chris Barrow
Sep 27, 2016
A new home for the Coach Barrow blog
The new web site is live at www.coachbarrow.com and, whilst we are still snagging the site as we go along, I welcome you to the latest...
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Chris Barrow
May 6, 2016
How big is mobile?
Potential new patients are finding your web site from organic search, by clicking on adverts, via shared social posts, linking from...
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Chris Barrow
Feb 29, 2016
The Orthodontic Specialists Group
I was delighted to be asked to open the Spring Meeting of the OSG on Saturday and impressed with the turn-out in London’s Regents Park...
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Chris Barrow
Feb 15, 2016
Your home page
It seems that hardly a week goes by without someone emailing me with a request to comment on a proposed new web site. Most of my feedback...
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Chris Barrow
Jan 29, 2016
Pixels and Beacons
Forget privacy. A web site that is pixellated is noting your digital footprint when you visit and following you around afterwards to...
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Chris Barrow
Sep 23, 2015
The death of the web site
Chatting with one of my oldest friends yesterday, Alan Rae, a Glaswegian now living in the USA and running a fascinating business called...
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Chris Barrow
Jan 7, 2015
Ask yourself – What is your website for?
It used to be that your website was an online patient information leaflet. Then it became an online shop window. Recently, websites have...
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Chris Barrow
May 4, 2012
Great example of a practice website
Every now and then I see a new dental web site that ticks many of the boxes in terms of attracting new patient enquiries. Bearing in mind...
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Chris Barrow
Aug 9, 2010
What are dental web site visitors really looking for?
With permission I reproduce here a section of the Google Analytics report for Ashby Dental in Wetherby, Yorkshire. Take a look at the...
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Chris Barrow
May 13, 2010
How many hits on your web site?
Hi Chris, Could you give me an idea what the industry average is for unique visitors to a dental website? I have nothing to compare ours...
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Chris Barrow
Mar 13, 2010
Abundance versus scarcity
Saddened this morning, when I’m forwarded a fellow professionals newsletter that professes opinions prompted by an alleged question from...
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Chris Barrow
Mar 3, 2010
Review of Truedentistry’s new web site
Click on the link below to watch a 10-minute video of my critique of the brand and dental web site created by Lubna Alam-Orths at...
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Chris Barrow
Feb 19, 2010
New dental web site
It can be difficult to get excited about a new dental web site – the formula is becoming well established. the funky name and logo the...
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