Central England Specialist Referral Centre Study Club

Dr Neil Wilson BDS, MSc, MFGDP(UK), MFDS, RCPS(Glas), MRD RCS(Edin) PhD, FDS RCS Ed

Specialist in Prosthodontics and Honorary Senior Lecturer at Birmingham Dental Hospital invites you to attend a free study evening with special guest speaker Chris Barrow

Marketing in Independent Practice in 2019

2 hours CPD

Aim

To look at marketing in independent practice in 2019

Objectives

To understand the difference between advertising and marketing and why that is important

To understand the strategies and tactics that lead to best practice and most effective ROI from

• digital marketing

• direct marketing

• word of mouth marketing

• human interest marketing

To examine the resources required to conduct an effective marketing campaign

Learning outcome –delegates should be able to design a basic 12 months generic marketing plan .