10 Top Tips to Tackle Pre-Christmas Treatment Plan Sales Reluctance

1. Don’t give away your profit margin! No discounts;

2. Think of ways you can add value;

3. Think about materials, consumables, and non-billable time;

4. Think about the power of IOS;

5. Create a priority list of patients and prospects who may be interested in

   bringing their treatment forward;

6. How to communicate:

   1. Patient newsletter;

   2. GDP newsletter;

   3. Social Media channels;

   4. QR Code cards with a link to a Pre-Christmas landing page

   5. Social Media Advent Calendar.

7. What to communicate:

   1. Hygiene;

   2. Airflow

   3. Whitening

8. Trigger events:

   1. The office/works Christmas party;

   2. The business awards dinner;

   3. Christmas and New Year with family and friends;

   4. The big New Year’s Eve function;

   5. The winter-break holiday;

   6. Any birthdays, weddings, anniversaries, or other special events.

9. Promote Whiter Smile for Christmas and a confident Happy New Year;

10. Have a system to send unsolicited “thank you” gifts for referrals.

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