Another marketing lesson from Taylor Swift

I think we all agree that "word of mouth" is by far the best form of marketing.

When somebody that we "trust, respect and like" tells us about somebody that they "trust, respect and like", it creates a bond, a relationship with a provider of professional services (or product) even before we get to know them.

The same applies to any celebrity endorsement - if a known personality who is held in high regard for their talents - a footballer, actor, musician, writer etc etc - is happy to share that they use your professional services (or product), that reassures the public that you must be the go to place.

Influencers? Not quite the same - we all know that they are being paid for their endorsement - it takes the shine off it.

I doubt that Taylor Swift is being paid to support Kamala Harris, but this morning's new channels agree that her endorsement on social media is likely to encourage more people to vote Democrat than the debate last night, or the ideologies that the candidates represent.

That's just how powerful "word of mouth" can be - changing the course of world history.

World gone mad - or human nature? I'll leave you to decide.

But I'm reminded this morning that every testimonial is golden. And that some are more golden than others.