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Thinking Business
a blog by Chris Barrow
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Here’s a simple definition of marketing and sales

Writer's picture: Chris BarrowChris Barrow
Oct 3, 20061 min read

Marketing – the process by which you generate a lead.Lead – a person or organisation interested in buying your product/service.

Sale – The lead buys.

Marketing team does the marketing.

Sales team sell.

Sales team want leads – lots and lots of leads.

Questions:

  1. How good at marketing are you?

  2. How good at sales are you?

 
 
 

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