The four pillars of your marketing strategy for 2011

1. On-Line and social media visibility

2. Word of Mouth marketing

3. Professional networking

4. Focused and personalized digital direct niche marketing

5. Invest 5% of your projected turnover in these activities

6. Delegate and outsource

7. Measure the ROI on everything

8. Stay in touch with the thought leaders

9. Be prepared to adapt and improve

Mission critical requirements

1. Footfall of new patients

2. Cash flow control

3. Communication with all the team

4. Outstanding customer relationship management

5. Technology

6. Measurement

7. Accountability

8. Sales!