The Guide

I mentioned in a Facebook Live transmission last night that I’m starting my journey through an online course offered through Udemy by Seth Godin on the subject of Value Creation (its a bargain at £47.00 – just search for Seth Godin’s Value Creation Masterclass HERE).

Even the first section has me thinking about:

1. what value does our work actually create for the patient/client?

2. who exactly our patients/clients are – what is their world view?

3. when people hire us, what story do they tell themselves (and their spouse) about why they have made the purchasing decision?

Taking that first lesson at the end of a 13-hour day in The Bunker was actually invigorating and encouraged me to narrow the focus on the type of clients I want to work with – I suggest it could help you to do the same.

I’ll be dipping into the course every day until it’s complete and may share some further insights with you.

For now, I’ve realised that my clients are those dentists who (as mentioned in my FIDES post yesterday) want to make the transition from clinician to owner-manager (buying or opening their first practice) and those who want to continue that journey from owner-manager to entrepreneur (buying or opening satellite practices).

Equally, I’ve recognised that some of the best value I help them create is to recruit, train, coach and mentor the clinical, business and marketing managers who will be essential to their own evolution.

The third of the bullet point questions was the one that had me thinking deeply – if someone hired you, what would they tell themselves and/or their spouse about “why?”

Before I closed the office last night I wrote down the answer:

“I’ve hired Coach Barrow because I need an experienced guide to help me find the best and safest route to the top.”

I’m a mountain guide!