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You have heard me rattle on about this before – and today again – you are as good as the support team you build around you: Professional (external):
Accountant
Book-keeper
Bank manager
Commercial lawyer
Business coach (!)
Independent fee-based financial planner
Branding, marketing and social media consultants
Web master
HR consultant
Compliance consultant
Ad hoc trainers as needs dictate
Suppliers
Professional (internal):
Business manager
Clinic manager
Welcome team manager
Treatment Co-ordinator
and for the larger practice:
Marketing manager
CRM manager (customer relationship management)
HR manager
Financial manager
Personal:
Cleaner
Gardener
Handyman
Nanny
Personal concierge or virtual assistant
Personal trainer
Ask yourself a golden question, time and time again, in both your professional and personal life: NO – “how does this work?” YES – “who do I know who knows how this works?” There are no prizes for doing £10 or £25 an hour work when you generate £300 an hour at your own unique ability. You should be either:
generating £300 an hour
planning to generate £300 an hour or
taking time off to recharge
Taking time off to do £25 an hour work is really dumb UNLESS you get a buzz out of mowing the lawn or ironing (and 20% of the time we do! I love watching Man United on TV whilst ironing shirts). I invest many hours and pounds in my support team – they make me look good and make my “down time” a real pleasure – no homework 80% of the time. What do I never delegate?
Personal financial management
Creating slide shows (love it)
And my unique abilities
speaking
coaching
writing
After that, I’m searching for someone to do the work. The good news? There are PLENTY of talented people willing to do the other stuff. A final thought on choosing your support team. Follow your heart – I always have a three point test:
do I trust them?
do I respect them?
do I like them?
have used this for years with all comers – clients, suppliers, partners even friends. Every time I didn’t listen to myself – mess up. Now I listen.
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