The waiting is over - it's time for YOU to take action

My own business coach normally provides guidance to the owners of tech start-ups.

She shared with me on Monday that her clients on both sides of the Atlantic have been very quiet these last few days.

After weeks of working weekends, I've been very quiet this week; so much so that I've been ticking jobs off my task list that have been lurking there for months.

My dental clients have noticed quietness in the diaries of some of their clinicians.

Quiet.

The calm before the storm as we approach today's Budget and next week's US Election.

Over 250 now registered for our Budget special tomorrow night (just in case you have missed it - https://www.coachbarrow.com/the-budget)

I will also be publishing a post-Budget newsletter this weekend.

How about you? Have you prepared....

• a newsletter ready to go to REASSURE patients that you can still help them and find ways to make treatment affordable if the Budget hurts;

• a newsletter ready to go to REASSURE referring GDPs that you are still very much open for business;

• messaging to your team and clinicians to REASSURE them that your marketing pedal will be to the metal over the next few months;

• a full-on marketing plan from next week to Christmas;

• plans in place to hit the ground running in January.

Speculation over - facts to deal with - action required.

Make it so.