"This will never work in India"

I started yesterday's conference by popping this slide up and explaining that every time the phrase was used, there would be a 500 rupee "fine" - with all proceeds going to charity.

After day #1, we have raised no money at all.

Which is exactly what I expected.

Of course, it could equally have related to - "this will never work in:

• England;

• Scotland;

• Wales;

• Northern Ireland;

• My city;

• My town;

• My village;

• My practice.

The same objections, rolled out over 30 years, about your patients being somehow different.

They are no different.

Of course, many patients (around the world) are price sensitive - but we have techniques to deal with that - you just need to learn and perfect the techniques, believing that what you are doing is business-class, ethical, appropriate, affordable and makes a positive difference.

As always, in my audience of 60 and another 25+ online, there is a majority who arrived with the narrative that "you can't do that in India" (I'm chipping away at them - no fines yet) and a minority who have just gotten along and done it.