What are dental web site visitors really looking for?

With permission I reproduce here a section of the Google Analytics report for Ashby Dental in Wetherby, Yorkshire.

Take a look at the pages visitors “click on” and ask yourself “what are they looking for?

1. do you have this information on hand for your own site?

2. are they looking to see how good a dentist you are?

3. or how good your team are?

4. or at what you can do for them?