When are you going to understand?

I had some fun this evening, waiting for my flight from Glasgow to Heathrow and playing with an old trick from Wired magazine. When are you going to get it that you are no longer in Healthcare, you are on the High Street? It’s all retail from this moment onwards. Why don’t you sit down with your team, deconstruct your patient journey and decide what it is that you are doing thats Expired Tired or Wired?